Find the Google Ads spend that never turns into pipeline.
Pipeyield matches every keyword to what your sales team did with the lead, and shows the dollars going to keywords and searches that never produce a qualified lead.
3 CSV exports, about 10 minutes · Result by email · No card needed
$2,140 a month goes to keywords and searches that brought zero qualified leads.
- Keywords to pause
- $1,839 a month
- Searches to block
- $301 a month
WHAT TO CHANGE
How we count waste: keywords that spent more than 2× your cost per qualified lead with none qualified, plus searches to block. Full rule
Google Ads reports 35 conversions. Sales qualified none.
One keyword from the made-up sample account, same 91 days. Google Ads keeps funding it, because every form fill counts as a conversion.
- Spend
- $3,100
- Cost per conversion
- $89
- Reported as
- 35 conversions
- Rejected
- 27
- Cost per qualified lead
- none
- Top reasons
- No budget, wanted a free tool
Pause the keyword and add "free" as a negative. The spend stops the day you apply it.
Three files in. Ranked changes out.
You export three files. Pipeyield matches every lead to the keyword it came from and ranks what to change.
Export
Keyword and search-term reports from Google Ads, and your leads from your CRM or spreadsheet. About 10 minutes.
Upload
Drop the files into your dashboard. Nothing in your accounts changes.
Act
Every change ranked by dollars, which we aim to send within 24 hours. Refresh every two weeks.
Free check: how much of your ad spend brings no qualified leads?
Upload your three exports and we email you the headline: the monthly spend on keywords and searches that brought no qualified leads, and the biggest one. Up to 3 checks a month per company.
Tip: start with the CRM export. HubSpot emails you a download link, so ask for it first.
- Ask for your Google Ads or CRM login
- Change anything in your account
- Need names or emails in your files
- Keep your files, unless you tick the box for your first full report
Every report tells you
Each change comes with the dollar amount and the leads behind it.
Search terms to block
With the rejection reasons sales gave for each lead.
Keywords to pause or bid down
Spend that produced no qualified leads.
Where to move budget
Your keywords with the lowest cost per qualified lead.
Keywords to add
Search terms that already brought qualified leads.
Tracking to fix
Leads that couldn't be matched, and the setting that fixes it.
One plan.
The CRM match attribution tools charge about $400 a month for, at a PPC-tool price, with no access to your accounts.
Price locked for 12 months while you're subscribed. Cancel anytime.
- We aim to send your first report within 24 hours of your upload
- Fresh report every two weeks from the new exports you upload
- Dashboard that tracks spend stopped and cost per qualified lead
What you need
- $5K or more a month on Google Search
- A lead list from any CRM or spreadsheet, with the keyword on at least half of your paid leads for keyword-level advice
- Sales marking leads qualified or rejected
Not sure about the keyword? Open one paid contact and look at its source.
Questions
HubSpot and Google already sync lead quality. Why this?
That sync helps Google's bidding learn. It doesn't tell you which keywords and search terms brought the rejected leads, what they cost, or what to change. Pipeyield gives you that list with a dollar amount on each change.
Why not an attribution tool?
Attribution tools match ad spend to CRM outcomes for about $400 a month and up, and each one we checked needs a tracking script or a login to your CRM and ad accounts. Pipeyield does the keyword part from three exports you upload, at a PPC-tool price. Working from exports, with no access to your accounts, is rare among the tools we checked.
What do I upload, and is it safe?
Three exports with campaigns, keywords, spend and lead statuses (export guide). No names, emails or logins. Raw files are deleted within 7 days; only keyword-level totals stay for your dashboard.
How do you calculate waste?
A keyword is marked "Pause" when it spent more than twice your average cost per qualified lead over 90 days and brought none. A search is marked "Block" when its words spent more than three times that cost across your search terms and brought none. Waste per month is the pause and block spend together, scaled to an average month using the dates in your export (for the usual 90-day export, that's about the total divided by three). Keywords that haven't spent enough to judge are marked "watch" or "low data" and not counted, and open leads under 14 days old aren't judged yet.
What if my CRM doesn't record the keyword?
Then the report works at campaign level and shows the tracking setting to fix, so the next report can go down to keywords. Keyword advice needs at least half of your paid leads matched. If your exports can't produce a report at all, we refund your first month.
What counts as "qualified"?
Whatever your sales team marks as qualified, for example a lead status of "Qualified", a lifecycle stage of SQL or a won deal. Common status words are read automatically. If yours are unusual, tell us when you upload.
Will Pipeyield change anything in my Google Ads account?
No. Pipeyield never connects to your ad account. You get the list of changes and apply the ones you agree with in Google Ads.
Do you work with agencies?
Yes, as partners. A client can run the free check on their own exports, so you never handle their files, and your first two client reports are on us. See the partner program.
How soon will I see results?
Spend on blocked terms stops the day you block them. A fair before-and-after on cost per qualified lead takes about 30 days.
Can I start without the free check?
Yes. Email hello@pipeyield.com: we'll send your account link the same day, and you pay when checkout opens. If your first report then finds under $300 a month of spend with zero qualified leads, or your exports can't produce a report, we refund your first month. If your company's first report came free after a free check, you saw your result before paying, so this promise doesn't apply. Refund Policy
Can I cancel?
Anytime, by email to hello@pipeyield.com. You keep access until the end of the month you've paid for.
See what your keywords really produce.
Your result is a few minutes away.